YOUR WEBPAGE

These elements apply to all types of websites. Regardless of the industry/niche, you’ll need to add general information — these are relevant for both website visitors and search engines: 

• Logo

• Footer widget options

  • Social feed

  • Page list / mini menu

  • Legal links

  • Logo

  • Contact info

  • Recent posts

  • Certifications & Memberships

  • Call to Action

  • Brief about

  • Opt in

• Sidebar widget options

  • Opt in

  • Recent posts

  • Contact block

  • Categories

  • Author

• Social media profile links

• Favicon (or create one from their logo)

Home Page

More often than not, a home page is the most frequently visited page on any website, so it has to be visually appealing in order to impress potential clients. Our home page checklist includes the following details:

• Header/Hero Image

• Main headline

• Tagline

• Headline for SEO

• Site description

• Header button text

• Main content & images

• Unique value proposition

• Call to action

About

This is a critical web page because it gives clients the opportunity to tell a story about their business. That way, they can provide background information and establish stronger relationships with the target audience. Your client should provide the following:

• Main content

• Images

• Team photos

• Team bios

• Team social media

• Certifications & Memberships & Partners & Accreditations

• Call to action

Products/Service pages

The ultimate purpose of web design is to convert site visitors into full-time clients. This is where service and product pages come into play by showing visitors what’s offered.

• Headings

• Summary

• Images

Blog 

Blog section helps websites build credibility and grab the attention of search engine algorithms based on keyword research. As a web designer, you should focus on these elements: 

• Author Bio

• Author Image (gravatar)

• Several initial posts with featured image

• Existing content for website redesign

Accessibility

The general rule is to make websites as accessible as possible. You can do it with these elements:

• Alt-text for images

• Captioning for videos

• Color contrast

• Keyboard navigation 

Contact page

You should also collect data for the contact page:

• Phone number (s)

• Email address (es)

• Email to send form to

• Contact form fields

• Map address (es)

• Mail address (es)

• Supporting text

• Areas serviced

• Business numbers or license numbers if required

• Premises photos

Supporting Content

Blog posts are important, but your client can deliver other kinds of relevant content as well. We are talking about these options:

• Testimonials including images

• Client images/logos

• FAQs page

• 404 page content & links

• Downloads & Resources

• Video embed code (client to upload)

SEO checklist

Search engine results depend on factors like keyword research and content optimization, so you’ll need the following information:

• Target keywords for better search engine ranking

• Internal and external links

• Meta descriptions and alt text

Email Marketing

Email is still the most popular communication channel, but that means extra work for designers. Here’s what you need: 

• CRM/autoresponder credentials

• Lists to add subscribers to

• Tags to add

• Opt in

  • Location(s)

  • Headline and/or subscribe text

  • Button text

  • Fields (optional/required)

Tracking & Scripts

Analytics helps clients understand website performance. As a designer, you’ll focus on these elements:

• Analytics

• Facebook pixel code

• Live chat script

• Reviews embed code

eCommerce

This section is important for agencies developing websites for online stores. 

• Products

  • Title

  • SKU

  • Category

  • Description

  • Image

  • Price

  • Dimensions & Weight (if calculating shipping)

• Shipping method (s) & costs

• Payment method (s) and credentials

• Coupons

Legals

Last but not least, you need to collect legal information from your clients:

• Privacy Policy

• Terms and Conditions or other legal info

• Custom copyright